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Builder Incentives: Are They Really Worth It?

By Danielle Stewart, REALTOR® · November 2026

Builders are definitely offering incentives right now. Rate buydowns, closing cost help, free upgrades. You've seen the billboards. But how does it all line up at the end?

For Buyers: Know What Happens After the Buydown

A temporary rate buydown lowers your payment for the first year or two. Once that period ends, your rate goes up, and so does your payment. Before you sign, make sure you know exactly what your payment will be when the buydown runs out, and that you're comfortable with it.

Compare the Full Picture

For Sellers: Stop Competing With the Billboards

If you're selling a resale home, trying to match a builder's advertising is a losing game. Your home should be priced based on today's market value. Presentation, pricing, and marketing are what get it sold.

Let's Run the Real Numbers

Buying new or selling a resale home in Leland, Calabash, Shallotte, or anywhere in Brunswick County? Call me and we'll compare your options side by side.

Let's talk about your next move

Call or text Danielle at 910.212.8341

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